PureFit

Who is PureFit? - We provide the key to your optimum health. PureFit was established in July 2000 with the express purpose of educating individuals about how to achieve optimum health and fitness through nutrition and exercise. With an extensive background in health and exercise physiology, Robb Dorf set out to design a program that would help individuals not only burn excess body fat but also improve overall wellness. Concerned with current trends in nutritional supplements that contain highly processed or even harmful ingredients, Robb conducted research that led him to production of Peanut Butter Crunch, an all-natural supplement to the PureFit Fat-Burning System. The emphasis on natural ingredients in our bars is a hallmark of the PureFit philosophy, which strives for a complete approach to health and fitness.

Robb Dorf Bio - As a competitive athlete for 20 years, Robb Dorf knows the importance of good nutrition and regular exercise for maximum performance. Robb has a Bachelor of Science degree in exercise physiology and over 10 years of experience in the health and nutrition industry. He has a strong belief that the public needs to be educated about what it takes to achieve maximum health and fitness.

Robb has a 10k personal record of 32:46 and a 1:16:41 personal record on the challenging La Jolla Half Marathon Course. Robb ran track and cross country at Arizona State and still exercises regularly with running, cycling, and weekly yoga.

His philosophy: "Keep it simple, do what you enjoy, and realize that regular exercise and good nutrition are the most important things you can do for your body."