PR Nutrition

The Original is Back! There was no better-tasting, more nutritious and more beloved energy bar in triathlon and marathon than PR* Bar. But we're talking about the 90s – a time when PR*Bar was the first nutritional bar sponsor of the Hawaii Ironman World Championships for three consecutive years and came out with the PR*Ironman Bar. In fact, Mark Allen won his sixth Hawaii Ironman using PR*Bars and its Fastburn Nutrition Program.

Company co-founders and married couple Bill Logue and Sheri Sears blazed a popular path in multisport and endurance circles. PR*Bars were more than energy bars; they symbolized a much-needed dietary and fitness revolution in weight-loss, blood-sugar, and fat-burning. It didn’t matter whether you were an age-group triathlete or weekend warrior hoping to shed a few pounds; PR*Bar was the bar of choice. Delicious, healthy and nutritious.

In 1998, Bill and Sheri sold PR*Bar to a major vitamin supplement manufacturer. Retirement never looked or tasted sweeter for the duo, especially for Sheri who is an avid golfer and tennis player.

However, when Bill and Sheri recently found out that the vitamin company had discontinued selling PR*Bar, the couple took matters into their own hands. They bought back PR*Bar. In early summer 2010, PR*Bar was relaunched with the original taste and formula restored. Triathletes, runners, cyclists, and other endurance athletes will be happy now that The Original PR*Bar is Back!