NOW Foods Ester-C Effervescent Punch Drink Mix 36 packet

NOW Foods Ester-C Effervescent Punch Drink Mix 36 packet

Vitamin C (ascorbic acid) is unquestionably one of life’s most important nutrients. Everyday we unknowingly rely on it to help protect cells, produce energy, repair tissue and replenish lost electrolytes. Ironically, humans are just one of a handful of living creatures unable to produce our own supply of this vital nutrient. In fact, your dog can naturally manufacture upwards of ten times the amount of vitamin C that you might obtain in an entire day from food.

To make matters worse, vitamin C can be a terribly stubborn nutrient. Not only are we incapable of producing it, but getting adequate amounts from the diet is a task all in itself. Today’s typical diet has become just that, typical. The convenience of fast food, sodium-rich snacks and over-processed heart bombs has reduced our once healthy society to a scrambling cluster of time-pressed professionals who’ve somehow forgotten what it’s like to actually prepare balanced, nutritious meals. This makes obtaining the nutrients we so desperately need, next to impossible.

As if that wasn’t enough, vitamin C has a short half-life. Half lives measure the amount of time that it takes for one-half of a nutrient to be depleted from the bloodstream. In the case of vitamin C, it has a half life of just 30 minutes. For the sake of argument, let’s assume that your 7:00 AM breakfast includes an orange that contains a modest 70 mg of vitamin C. By 8:00, you’re left with only 35 mg. By 9:00, a mere 17 mg. And by the time lunch rolls around, you’ll be lucky to have any vitamin C in your system at all.

This should be of great concern to anyone who doesn’t carry a bushel of oranges around at all times. Because aside from the fact that the body rapidly depletes its reserve of vitamin C, it also depends on what remains to carry out a long list of biological tasks. When it’s not there, everything suffers - energy, metabolism, immune response, cartilage integrity and so on.

So how does one contend with this taxing concoction of unceasing stress, high-throttle lifestyle, endless toxins and pathetic dietary habits? It’s actually much simpler than you might imagine. Thanks to new technology in the nutritional sciences, getting the C you need no longer requires carrying around bottles of capsules or huge sacks of fruit.

Effer-C™ from NOW® is an effervescent vitamin C unlike any other, and was designed to quickly replenish the vital electrolytes needed to keep you running strong. With a nutritional profile superior to other fizzy C drinks, a taste that won hands-down in blind tests and an exceptional grade of ascorbic acid, Effer-C™ is clearly the smart choice.

Directions: As a dietary supplement, empty 1 packet (6 g) into 4 to 6 fluid oz. (120 - 180 mL) of cold water. Drink Slowly and enjoy. Use 1 packet 1 to 3 times daily.

Free of: yeast, eggs, wheat, gluten, milk, preservatives, artificial colors, sweeteners or flavors.

Other Ingredients: Xylitol, Citric Acid, L -(+)- Tartaric Acid, L-Aspartic Acid, Malic Acid, Natural Tropical Punch Flavor (with other natural citrus and fruit flavors), Beet Powder, Grape Skin Extract, Maltodextrin and Silica.

Warnings: None

Disclaimers: *This statement has not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease. 0609