Genisoy

Genisoy Food Company, Inc. is one of the largest providers of soy protein products (Genisoy) and sports nutrition (MLO) in the United States, offering consumers high quality, good tasting, affordable protein bars, shakes and snacks.

MLO Products began in 1964 as a manufacturer of sports nutrition bars and protein powders. When MLO was asked to start creating isolated soy protein products for institutional research on the health benefits of soy, the Genisoy brand was officially launched based on the immediate acceptance and success of the products developed.

When the FDA concluded in 1999 that foods containing soy protein included in a diet low in saturated fat and cholesterol may reduce the risk of coronary heart disease by lowering blood cholesterol levels, the first Genisoy products were made available as a vehicle for bringing soy's health benefits to consumers in a convenient, economical and great-tasting form.