CLIF BAR

CLIF BAR is named after my father, Clifford, my childhood hero and companion throughout the Sierra Nevada Mountains.

In 1990, I lived in a garage, with my dog, skis, climbing gear, bicycle and two trumpets.

The inspiration to create CLIF BAR energy bars occurred during a day-long, 175-mile bike ride with my buddy Jay. We’d been gnawing on some “other” energy bars all day. Suddenly, despite my hunger, I couldn't take another bite. I thought, "I could make a better bar than this!" That’s the moment I now call “the epiphany.”

Two years later, after countless hours in Mom's kitchen, the CLIF BAR became a reality. And the mission to create a better-tasting energy bar was accomplished. Thanks, Mom!